At blogfoster we have launched more than 10,000 influencer collaborations in 2017 with a wide range of brands. Since launching in 2013, our team has gained significant experience in executing successful influencer marketing campaigns. Being the youngest discipline in digital marketing, successful influencer marketing requires a strategic approach, as well as profound knowledge of the relevant KPIs, effective budget targeting and industry trends and development.
We were delighted to have the opportunity to share our experience in London this summer, at the Influencer Marketing Success workshop. Our Co-Founder, Jan Homann, and Senior Brand Strategist, James Cahill, delivered a presentation on how brands can take their digital marketing efforts to the next level by incorporating and effective influencer strategy into their marketing mix.
If you weren’t able to join us at the event or simply want a recap on how brands can conduct an effective influencer marketing strategy, here’s a recap:
Find the right influencer
Before you can begin an influencer marketing campaign, you have to identify the right influencers for your brand or product. Knowing what you should look for and how to align an influencer campaign to your campaigns goals is the key to a successful strategy. Looking for influencers for your next campaign? Find out what to look for.
Getting ROI on your campaign
As with other marketing activities, you’ll want to make sure you get the most out of your influencer marketing budget. The best way to target your budget effectively is to identify the channels that will provide you with the best reach, engagement and campaign goals.
Finding the right price for an influencer is one of the most discussed topics in influencer marketing. When thinking about this as part of the marketing budget, understanding what KPIs and metrics you are tracking are essential. The variables including reach, engagement and channel, to name a few, can make this challenging.
The rise of influencer fraud
Influencer marketing has become a viable profession for some influencers. In line with this, there has been an increase in the number of fraudulent ‘influencers’. Identifying fraudulent accounts can be difficult and takes time and resources. Thinking about your next campaign? You can read more about the 4 signs of a fake influencer.
Measuring an influencer campaign success
For effective influencer marketing campaigns, it is essential to measure the results of the campaign to see whether it is providing ROI. Our blogfoster Insights has made influencer marketing simpler, measurable and scalable.
If you weren’t able to make our last event, you can meet us at Under the Influence: Influencer Marketing Conference 2017 in London, 8 November.