Influencer marketing has become one of the most trending topics and promising disciplines of digital marketing in 2017. Under the Influence will explore the challenges and opportunities that have arisen in line with the growth of influencer marketing.
Influencer marketing is increasingly seen as an important element of a comprehensive media mix. The next critical step in its development is to set industry benchmarks and standards that will ensure campaigns achieve optimal results. This year’s influencer marketing conference hosted by Influencer Marketing Hub will explore these developments and provide advice and guidance on how to effectively integrate influencer marketing into your marketing plan.
As with any marketing discipline, targeted budgets is essential to success in influencer marketing. A new challenge to the ability to budget effectively is the rise of influencer fraud. As the purchase of followers becomes increasingly easy, distinguishing between an influencer that can provide a brand with value and an “InstaFaker” is becoming more difficult.
The prevention and identification of fraud is becoming one of the biggest challenges marketers and platforms have to face when working with influencers.
In his session “Don’t waste your money – Top 5 Fraud Issues in Influencer Marketing!” Simon Staib, Co-Founder of blogfoster, will highlight the ways you can identify, monitor, and tackle the most common and harmful effects of fraud in influencer marketing.
You can find the conference program and get tickets on the event website.
Under the Influence – Influencer Marketing Conference
When? Wed 8 Nov 2017 8:00 am – 6:00 pm
Where? The Crystal, London – United Kingdom
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