Blogging is an artform. From coming up with engaging content ideas, to taking great photos and mastering social media, blogging can be both exciting and challenging. And it’s constantly evolving. So upping your blogging game is essential to staying on top. We’ve put together seven must-know blogging tips to help you grow your blog.
The headline will be the first thing anyone sees, both on your blog or in a search engine. Bad headlines might not impact your current readers, but it could stop you from growing your audience. So make sure it grabs attention. Plus good headlines, will help to boost your SEO rankings, which means even more readers.
You should aim to spend at least 50% of your time crafting a great headline, that obeys certain rules (want to find out how to create attention grabbing headlines? Read our post here).
2) Be a Problem Solver
When most of us enter a search term into Google, it’s because we have a problem that we want Google (and the internet to help solve). The SEO rankings are designed to optimise this. If your post looks like a good fit for a particular query, chances are you will rank highly. In order to do this, your content should try to solve a particular problem. This post, for instance, is aimed at helping you grow your blog. Try to ask yourself, what problem am I solving for my reader?
This leads on to SEO. Optimising your post to ensure that Google can analyse it and rank it is one of the best ways to drive organic traffic. Depending on your level of expertise, there is lots you can do to improve your ranking. From checking keyword density to using links. Find out how to optimise your blog in five steps.
4) Social Media
You are probably already using social media, but putting together a great social media strategy could transform your blog. In a nutshell, maximising your blog via social media comes down to:
- Choosing the right channels for your content and audience
- Having a goal in mind for each channel
- Designing content around these goals
Want to know more about creating a great social media strategy for your blog? We’ve written a great post about this and even have a free downloadable social media template to help you get started.
5) Be Consistent
Often, what separates a good blog from a great one is consistency. It can be easy to me enthusiastic about a blog in the beginning and then when it starts to plateau, you can find yourself posting less frequently. It is important that you post on a regular basis so that your readers can rely on your blog and remain engaged.
This can be difficult to do when life gets in the way, so a great way to stay on top of this is to…
6) Use Scheduling Tools and Apps
These can make blogging more streamlines, simpler and less stressful. There are plenty of tools and apps on the market to help you with everything from ideas to posting.
7) Create a Newsletter
You’ve done the hard work: you’ve created great content, you’ve optimised it and shared it. Any your audience had grown as a result. What’s next? Build a newsletter subscription base. When done well, a newsletter is a great way to engage with your readers, increase your social reach and drive even more traffic to your blog.
There are great tools that can help you manage your lists and create attractive templates. MailChimp is a popular choice (and it has free options too).
These blogging tips should help you have more blogging success. What other blogging tips do you recommend for a successful blog? Tell us about it in the comment. If you found this helpful, perhaps consider sharing it on social media.