We’re always being told what the next big thing is on social media, yet these claims rarely prove to be correct. One big exception to this has been Instagram. It’s rare to come across a professional blogger without an Instagram account and a sizeable following. But it’s not always clear how to convert an Instagram following into blog traffic.
Here are our five top tips on how to boost blog traffic using Instagram.
1) Link your blog in your bio
You can’t go link crazy on Instagram. The platform simply won’t let you. The only place that you can add clickable URLs is in your Instagram bio, so it’s vital to include a link to your blog here.
Make it as easy as possible for your followers. Keep your name and photo on Instagram exactly the same as it appears on your blog. It can also be worth tracking your click-through rate to see how well the link in your Instagram bio is performing. A good way to do this is to provide a Bit.ly link and then track the stats.
2) Concentrate on content
It’s very easy to get lost in the crowd on Instagram. Many people follow hundreds (or even thousands) of accounts, so you need to be at your absolute best to stand out. If you really want to boost blog traffic, your posts need to give people a reason to notice you.
But remember to keep it natural and in keeping with your brand. The next time you’re thinking about what to post on Instagram, just remember, you know your target audience better than anyone else. If your content feels natural to you, it will feel natural to your followers.
Instagram gives your readers the opportunity to see another side of you. Essentially, it gives them a backstage pass into your life. This is a really effective way of bringing more traffic to your blog by strengthening the bond between you and your reader.
Ultimately, if your content is strong, then your follower count will grow. Not everything has to be a direct advertisement for your blog – keep your followers interested by mixing it up a little. Well thought out content will start to draw in readers who had no prior knowledge of your blog. In turn, this will be sure to result in an increase in page views.
3) Engage with your followers
Building up a good rapport with your Instagram followers will help send traffic to your blog. This is particularly important because Instagram has a much higher engagement rate when compared to other social media channels like Twitter and Facebook.
If someone follows your page, follow them back! Always try to reply to comments and, when you can, like and comment on other users’ profiles. If nothing else, this will make your followers feel good about themselves and more eager to engage with you in return.
It’s a good idea to follow as many fellow bloggers as you can – the phrase “you scratch my back and I’ll scratch yours” springs to mind! Following and engaging with other bloggers can bring your blog other benefits: blogger events are often advertised on Instagram, and seeing other bloggers on your feed every day will enable you to learn countless new blogging tips which you can test out on your own blog.
4) Invest in Instagram Ads
No longer are Instagram ads reserved for brands. Bloggers and influencers can now use Instagram Ads to promote themselves, too – and with incredible results!
Using Instagram Ads, you can target posts at audiences you think would love your content. It’s never been easier for bloggers to drastically increase page impressions in such a short period of time.
There is one obvious drawback to Instagram Ads: they aren’t free. This doesn’t mean that they should be written off. Instagram Ads are considerably cheaper than Facebook Ads and in many cases the benefits far outweigh the costs. Yes, they aren’t right for every blogger, but they are definitely worth considering if you’re wanting to organically grow your following and reach new audiences.
5) Use Instagram to get your blog in people’s minds – and stay there
While you might be tempted to spend the whole day blogging, the nature of life means that this isn’t always possible. To make sure your blog stays relevant, keep ‘gramming between posts! Instagram can be a great way of building up anticipation for your next blog post. Tease your followers by telling them what’s coming up next.
The past few years have shown that Instagram is a fantastic platform for bloggers to grow their digital presence and it shouldn’t be overlooked.
Do you have any tips for making the most of Instagram to boost blog traffic? Let us know in the comments.