If you want to turn your blog from a hobby into a profession, you need to create a constant revenue stream. One of the best ways to do this is to establish strong relationships with brands and collaborate with them on sponsored posts and content. To build these types of brand relationships, you need to make great first impression. One of the best ways to do that is with a professional media kit. A great influencer media kit gives you a professional appearance and helps you to present your blog and social media channels quickly and effectively to potential brand partners.
Think of it as another type of business card or your LinkedIn profile. When done well, brands can easily visualise a potential collaboration with you. Another bonus is that you don’t need to write long emails to introduce yourself and your blog when pitching brands for potential collaborations and campaigns.
All of the best influencer media kits have a few things in common, that make them stand out from the crowd and get a brand’s attention. To help you get started, we’ve broken down what should go into yours so that you can create a great media kit too!
If you’re looking for a media kit example you can download our free blogger media kit template below!
First Impressions Count
They say ‚you never get a second chance to make a first impression‘ and that is true for influencers too. Brands are looking for influencers with a personality. So when you introduce yourself, explain why you started to blog and what inspires you to keep blogging. As a blogger passion, knowledge and creativity are what drives you and they want to see that you have lots of this and can bring your enthusiasm to a new product or promotion.
Bonus tip: An inviting photo of yourself is a great way to add a personal touch to your profile. You’ll find a placeholder for that in our free media kit template!
Blog & Content Description
This is where you really show the brand what you can do. How did you get started? What kind of content do you love to create? What are the topics you enjoy posting about? How regularly do you publish? These are just some of the things you should put into your description.
Advice: Even if you cover a wide range of topics, try to focus on 2-3 specific areas in your media kit so that the brand can get an idea if you are a good fit for them. Brands like accuracy when considering influencer-brand collaborations.
Remember to present your most successful paying formats (advertorials, product reviews with games, etc.) in your media kit. If possible, also try to point out a few of your previous successful collaborations or list the names of the brands you have already worked with. You could also mention your accepted payment methods here or leave it until the end.
Facts & Figures
This is a very important part of your media kit. Brands want to see what kind of impact they can expect if they collaborate with you. The best way to do this is to show the stats from your blog. The average number of page views per month and time spent on all visitors (you can get this data from your blogfoster Insights or Google Analytics statistics), the number of followers on your social media channels, and the loyalty of your community based on a low bounce rate is important information.
You can also mention other numbers that you are particularly proud of and which may be interesting for your collaboration partner, for instance: newsletter subscribers and opening rates, number of comments as a sign of an active community, etc.
Advice: Make sure you update these numbers regularly so that brands can get an accurate picture of your reach and engagement.
Show off your Credentials
If your blog has already been mentioned in media or other well-known blogs, you should definitely include this with links to the content. This adds to your credibility as a potential brand partner, so don’t underestimate this point.
Target Group Description
Brands want to know who your readers are, to see whether this aligns with their target audience. The more accurate the information about your audience, the better the brand can imagine running a campaign with you. Remember, the brand will have already developed a concept for its campaign with a precise target in mind. Showing that you understand who your audience is and what they are interested in reading about is valuable information. It helps brands to figure out your audience value, the potential to reach a suitable target group via your blog, and to evaluate the potential success of your contribution.
Media Kit Layout
The visual design of your influencer media kit is important as it’s the first thing a brand will see. The design should match the design of your blog, so apply the same colours and fonts as on your blog. You should also pay attention to the quality of the photos used, layout and readability. For the average influencer, design may not be your area of expertise and creating your own professional-looking graphics can be tricky. We’ve made this easier for you by designing a customisable template for your media kit. Simply complete your media kit with your information and details and save it as a PDF. That’s it! You can then post it to your blog for download or send it to brands on request.
Showing the impact and quality of your blog to your potential collaboration partners is the key key to getting more campaigns and sponsored posts. Your media kit is your introduction, so make sure yours tells a good story about you and your blog. You can find more articles on sponsored posts in our Influencer Guide.
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